Digital Marketing Specialist
Job Details
Job Title:
Digital Marketing Specialist
Department:
Sales & Marketing
Location:
Dubai, UAE
Job Type:
Full Time
Salary:
TBD
Job Description of Digital Marketing Specialist
✅ We are looking for a creative, data-driven Digital Marketing Specialist to build and scale our online presence. You will plan, execute, and optimize digital campaigns that generate B2B freight leads, strengthen our brand visibility across global trade markets, and engage importers, exporters, and logistics partners online.This is a high-impact role in a growing shipping line. Your work will shape how the market sees SSL and directly drive new business.
Key Responsibilities of Digital Marketing Specialist
✅ Plan, launch, and optimize paid campaigns on Google Ads and LinkedIn Campaign Manager to generate qualified B2B freight leads
✅ Improve organic visibility through SEO, keyword research, and on-page and technical optimization
✅ Create engaging content, including website copy, blog posts, social media posts, email campaigns, and sales collateral, tailored to importers, exporters, and logistics partners
✅ Manage and grow SSL’s presence on LinkedIn and other relevant professional platforms
✅ Track, analyze, and report on campaign performance using Google Analytics (GA4) and Google Search Console, turning data into actionable insights
✅ Work with the sales team to align campaigns with lead-generation targets and improve lead quality
✅ Design basic marketing visuals and branded assets using Canva or Adobe Creative Suite
✅ Monitor industry trends, competitor activity, and emerging digital tools to keep SSL’s marketing ahead of the curve
Qualification Required for Digital Marketing Specialist
✅ Education: Bachelor’s degree or certification in Digital Marketing, Marketing, Communications, or a related field.Experience: 2+ years as a Digital Marketing Specialist, preferably in B2B services, shipping, logistics, supply chain, or corporate sectors in the UAE/GCC region.Hands-on proficiency with Google Ads, LinkedIn Campaign Manager, Google Analytics (GA4), Google Search Console, and SEO tools (SEMrush/Ahrefs)
✅ Strong copywriting, content creation, and basic graphic design skills (Canva/Adobe Creative Suite)
✅ Analytical mindset with the ability to turn campaign data into measurable lead-generation growth
