When a store owner takes up an eCommerce platform, it is important that the website is made, keeping in mind the customer’s needs. They look for a website that is easy to browse, looks attractive, is engaging, and offers a variety of affordable products. But a sluggish website can be the game spoiler. To match up with your competitors, it is important to meet their expectations and engage in Magento optimization.
You must evaluate your Magento online store, and to improvise the performance, you must consider some of these Magento optimization tips.
Understanding Why Magento Optimisation Is Important
It’s been found that if any website takes more than 3-4 seconds to load, the customer leaves the site. As an eCommerce store owner, you definitely can’t afford that, which is where the Magento optimization need arises. So, to prevent your Magento website from loading, you must embed Magento performance optimization in everything you do. Magento 2 development services can make this easier. Once the Magento store is configured, you must consider regular speed tests and performance audits.
Without further ado, you must consider these ideas to speedup up and optimize the Magento eCommerce website.
- Choose Right Magento Hosting
How fast your eCommerce website loads depends majorly on the host, you choose. Your website visitor’s experience should not only be seamless and smooth, but the provider should be equally secure and reliable.
You can opt for shared hosting options that are made available by a cloud provider. Such dedicated hosting solutions come with many enhancements and optimized tools. Not only such hosts stable but unimaginably fast too.
- Stay Up to Date
When your iOS or Android gets a new update, you install that update immediately. Why? Just to prevent your phone from getting slow and obviously to get the latest features. Similarly, in eCommerce websites, it is important to operate always from the latest versions.
Always remember, in every update, the developers have worked very hard to ensure that the updated version is reliable. Every new version release comes with several new updates, features and also aids in bug fixes. If you are still using Magento 1, there is a possibility that you might have a slow server. It’s time to update your online platform to Magento 2. Undoubtedly, Magento 2 is superior to the previous version in every way and will assist in Magento optimization.
- Choose Optimized Magento Theme
There is a high possibility that your online website might crash if you use a heavy theme. Therefore. It’s always a good idea to use themes that are lightweight and loads up fast.
- Focus on Image Optimization
Since a website is full of so many products and images, it is likely to be heavy. The more you add, the bulkier it will get. To reduce the overwhelming impact, it is a good idea to optimize the images. To minimize the overload by images in your Magento website, there are some things that can be done, including:
- Compress all images
- Ensure that the online store’s logo is in the SVC or PNC format
- Use all images in the JPEG format
- CDN Investment
A Content Delivery Network (CDN) is related to geographically distributed servers and can assist in delivering fast speed by working together. CDN can instantly help improve performance by allowing visitors from anywhere in the world to have a similar experience on your site. CDNs deliver media, images, and JS/CSS files much faster with the help of distributed servers.
With CDN images, videos, Java files, HTML pages, all can be transferred really quickly. In the long run, CDN can be very helpful for Magento’s online website speed optimization. Hire Magento Designer who can assist in making all these tasks easy.
- Cache Management
All temporary files are stored in a cache. As a standard format, Magento uses full-page caching. To improve the response time, you can tweak it a bit as per the needs.
Magento 2 cache, by default, is set to Built-in Cache, but this won’t deliver you the desired optimum performance. To fix the Magento performance, there is a need to switch to Varnish caching. Magento recommends Varnish cache, an open-source web application accelerator, to help redue server response time and bandwidth usage.
This can be done using the simple steps given below:
- Visit Magento admin panel
- Go to Store > Configurations > Advanced
- In the Advanced Tab, select System
- Go to Full Page Cache subsection
- From Built-in Cache, change Cache Application to Varnish Caching
- Optimize CSS and JS
The latest version of Magento — 2.3.2— is equipped with JS optimization to load JS files after loading the main content. Easy steps to do the same are:
- Go to the Admin Panel
- Visit from Store > Configurations > Advanced
- Choose Developer under Advanced tab
- Next, Enable JavaScrpt Bundling and Minify JavScript Files
- Fix all of these changes to Yes
Likewise, in the CSS Settings tab, change Merge CSS Files and Minify CSS Files to Yes.
- Choose Extensions Wisely
Unlike themes, all extensions are not the same. Make sure that you select extensions only from a reputable source. If you end up choosing a bad extension, it will be full of bugs and slow down your website to a great extent.
- Follow Best Magento Practices
To improve the page’s speed, include some recommendations and best practices, and it’s easy to follow for novices. They are:
Enable Grid Settings
Minify CSS Files > Yes
Minify HTML > Yes
A bad Magento store optimization can affect the speed to something even more complex like extensions. Follow these tips and stay assured that it will speed up Magento store’s websites.