Top 4 Must-Know SEO Key Trends in 2021
There is no denying the fact that the digital marketing world is nothing without SEO in 2021. The outbreak of COVID19 has turned the world upside down, people all over the world lost their jobs and big businesses were shut down mainly because there was not any financial stability. However there was a drastic increase in online businesses, the world was going more digital and when we talk about being digital, SEO is the key to it. There are various organizations providing SEO services in the USA, but the kind of service that you receive from Ingenious Guru is commendable. The SEO experts know how to get the most traffic to your website without forcing Google to do anything, everything they do just happens naturally.
In order to attract customers to the online platforms, SEO is one of the most effective strategies the only catch is, it should be rightly used. There is constant involvement in SEO therefore staying on the top of the search result is always a struggle. Nevertheless, the results are worth all the effort. Most of the 70%- 80% brands mostly focus on the organic results only and do not go for the paid listings. The best part of the current SEO strategies is they convert almost 28% of all the searches which eventually results in purchases.
Nevertheless, if you are looking for some crazy SEO trends to rank in 2021 we have got your backs covered. Read the blog and see how you can do wonders using following SEO trends.
1. AI in SEO
We know how AI has changed the whole world, the technological world has drastically improved in the past few years and unimaginable things have been happening all around. Today AI is altering the ways people interact with digital content. When we talk about AI in SEO we must know it is worth mentioning that AI plays a huge role in Google rankings. Get your dreams of coming on top of the Google search engine and get help from AI.
Now the real question is, how can we do it? While we cannot give you the whole procedure here, you must know that according to some experts all the experience signals from users are the main cause. All of these things include the facts from CTR in order to spend more time on the page. It is important for you to attract the users and keep them engaged with effective and well-organized content.
2. Voice Searches
All credit goes to the latest innovations like Siri of Apple, Alexa of Amazon and Google Assistant, it has come a long way that the voice technology has come to. The more technology gets better the more popular it has become. In fact, it is expected that by the year 2022, 55% of households will be practising these latest innovations.
To make your voice searches better make sure you are using the right keywords. Look for the long-tail keywords as they have better search volume, use the ones that the people use generally. It has been found that voice searches yield better results when we use longer and natural phrases, the ones that people use generally. When we are searching by typing, we generally use smaller sentences. Such as when a person uses voice search he/ she would be saying “What are the clothing and fashion styles for 2021?” however when he/ she will type they would just type “new clothing styles 2021”.
3. User-Friendly mobile Usages
The year 2019 was quite amazing in terms of SEO, there were new and innovative plans that SEO experts were enjoying. That is when they brought in some pretty mobile-first indexing which meant the search engine would look mainly at the website’s mobile version. This kind of change looks better as most internet users use mobile phones to surf the internet and check out the important stuff online. If we see ourselves, we would agree how involved we all are with our mobile phones.
To ensure your page is user friendly and provides ease in use, it is imperative for you to make sure that Google is able to crawl all your URLs, therefore be sure you really do not have any disallow directive anywhere on your page. Moreover, you should know that the Google bot will not be loading any content that would need some user interactions such as swiping and clicking.
4. Fulfilling Content
There is no denying the fact that content is the king, with the right words you cannot only win the hearts of the readers but you can also win the hearts of Google. When we see the current Google trends, we can see how much importance they give to quality content. You must take a hint from the principle of EAT- expertise, authoritativeness and trustworthiness. All such factors help in determining whether the webpage has some good content or not.
SEO is the key to having the perfect digital marketing kit, do not forget to follow these trends and rock on the top!
Nicole Botello, I have been working in the field of web design since 2005. I am currently working as an independent designer. I mainly specialize in online stores, web services, mobile applications and corporate websites. At the heart of my work is the desire to create meaningful design that can remain relevant for a long time and is designed to serve the business goals of the client company.