When you’re a small business, funding, and investments focus on the initial growth of the brand. Being on a low budget, the marketing strategies focus on making the consumer audience aware of your brand’s vision and products. Hiring a Brand Marketing and Advertising Agency would be a good bet but it would cost you some investment and money.
Therefore, hiring a brand marketing and advertising agency after generating some economic capital would be best for long-term solutions. Here we have some free and fast brand marketing ideas for small businesses.
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Google My Business Account
Start with the free service of Google and create a My Business Account. This would help any and every potential consumer to surf through your website, know more about your brand, and would help your business to show up on Google Maps.
This is a free listing that would help increase the marketing aspect of your brand. It is one of the many brand marketing ideas for small businesses. Further, you need to optimize your business profile and gain verified ownership of your brand that would help your profile to be displayed at the top of results and so on. To make the best Decisions for Your Business, use some of these techniques and tools that bring more data and less bias to the process.
Posting and Engaging on Social Media
Social media platforms are effective when it comes to building your brand only. They’re free and fast, and making business accounts helps you gain certain insights and other business knowledge. Create business accounts on Facebook, Instagram, Linked In, Twitter, YouTube, and more.
On Instagram; creating a business account would help you gain statistical insights that give you an idea about the demographics of the audience. Pinterest could be used to your advantage, use this pin-sharing site to create traffic. Pin your links, images, and services on images on Pinterest and link them to your web pages for traffic.
Use Hashtags to Tag People and Brands
Reposting user-generated content would attract more followers, it’s a win-win for both the brand and the user. Location-based, campaign-based, trending hashtags, custom hashtags, and more would generate traffic. Use Right Instagram Hashtags to capture new audiences in a new business account.
Some Urban Marketing Plans
Step outdoors for some new ways of offline marketing and let your imagination and creativity flow.
- Surround yourself- Let your imagination flow and use your surroundings that catch people’s eye and generate traffic, with simple marketing tricks.
- Local Sponsorships- Urban living comes into play and is a helpful factor when it comes to your marketing aspect. Sponsor and capitalize on opportunities in your town, and these would catch the attention of the people.
Launching campaigns with contests would generate a lot of traffic, as who doesn’t love winning something or the other? This contest marketing could include several contests which could be video, vote, and caption. Several contests like this would generate traffic.
Research and Implement Local SEO
Use Google’s algorithm to design and implement some of the most quality SEO, that is relevant for content for any and every search query. Researching effectively would help as local SEO is free, so you have to implement it accordingly. Good SEO research would take your business to good milestones. Add your location-based keywords, to your website title, headings, and content as well.
Email Marketing is still relevant to generate organic traffic. Since the consumers are still reluctant to give out their email, when they do, they’re interested in your brand offers. Use this opportunity well, and create an opt-in option on your website or blog. Entice your customers with coupons, offers, and deals, that make them feel exclusive being a part of the newsletter. Add many images and videos, to make it more engaging. Email Marketing would help you take a direct review of your brand.
Curate and write for your audience, that would make you more relatable. After you get to know your customers, curating content that would appeal to and engage with them would help get your customers psyched. Getting your text, and words through a visual medium would be good and engaging as people like to have a visual element. Adding several infographics, guides, templates, and other visual assets serves as website fundamentals. You can have the graphs and charts added in a more funky, quirky way.
In conclusion, there are many brand marketing ideas for small businesses, but you need to arrange and analyze them in a way that these ideas and strategies don’t backfire on your company. These are very easy and fast tricks for marketing at the initial stages, after this, you could research and hire a branding and marketing agency that would take your company and brand’s marketing on a long-term basis.