In this competitive world, turning a lead into an order is becoming more challenging day by day. Be it entrepreneurs or industry giants, every company is in the game to boost its online sales. So, in order to surpass competitors it is critical to have a good conversion rate.
According to recent research, the general conversion rate of any e-commerce company is between 2-3%. If you are still trying to meet the criteria and need some efficient methods, welcome here. Finding out what needs improvement in our E-commerce Rate relies on you and your business’s type.
We are here to tell you the top 7 effective ways to improve your e-commerce conversion rate and acquire new traffic.
1. Make User-Friendly Website
The thumb rule to earn attraction is to make your shopping website simple and user-friendly. The customer doesn’t need a cluttered and heavy interface. Don’t put them through that hassle otherwise, they will take no time in hitting the back button.
Step into the shoes of your customer and try the entire process of your website. Keep it simple and straightforward for a smooth experience by minimizing the steps involved in placing an order. Provide a “smart search” feature for the users and keep your policies specific and to the point.
A Minimum Viable Product is Good for E-Commerce for the minimal type of your brand that is already in the market and tested.
2. Grow Your Presence on Social Media
Having a website and hoping customers will come is not sufficient. Sitting back and waiting for your conversion goals is not going to work. The most important thing is to become active on social media. Social media is an excellent platform to connect with your customers and understand what they need.
Building a social media community enables you to connect with a broader audience and make your brand more human. Share with your customers your brand and how it can benefit their lives. This will build trust and increase the number of customers who will interact with your brand.
Make a place to register with customers and share Industry Information on Social Media. Since you build which relationship they’ll love you more.
3. Provide Free Shipping
People are highly drawn to the term “free shipping”. Regardless of the number of bucks they invest in purchasing products, if they realize shipping fees at the end, they leave their carts. This is probably the most discouraging aspect that decreases your conversion rates. If you wish your customers to be contented and pleased with your service, provide free shipping.
You can even set a threshold for shipping. This way, customers will fill up their cart and get free shipping. This would be a win-win for both the business and the customer.
Simultaneously, you might look at the well-being of your financial statements and determine whether your cash flows are comfortable and sufficient revenues are coming in to fuel future expansion.
4. Importance of Testimonials
Almost 50% of the conversions rely on your website’s ratings and reviews. Reviews are more important than coupons nowadays and all this because of Google, as customers have got in the habit of reading reviews prior to a purchase.
New users will read the review page of your product and purchase it or not. Therefore, including testimonials on your site is most probably going to enhance your conversion rate and generate more organic traffic. Share real reviews of your customers because it can increase your conversion rate and directly affect new users.
5. Grow Brand Trust
Establishing trust is another essential method to hold on to current customers and acquire new ones. Answer each question, every email, and every conversation to boost customers’ trust for your brand. This can even be done by giving them special offers and promo codes through email and newsletter subscriptions.
Another method through which you can build loyalty is to demonstrate that you are there for them 24/7. Be honest and precise with costs and ensure you do not shock them with any additional charges or fees. Consistency also helps in building trust with customers. Ensure that you do not promise too much and deliver less.
6. Be Realistic
Just because you have created an eCommerce website and know it, doesn’t imply that everyone is going to be in love with it. Plenty of e-commerce websites fail simply because they use complicated check-out procedures and really long forms.
For the users, the first impression is the last and if you do not impress them at the first glance, then you will have to endure a high bounce rate. Make each user experience a good and smooth one so that they can leave good reviews behind.
7. Testing Matters
Testing the site according to the marketing strategies is the most effective method of enhancing the conversion rate. It is easy to check what is working for you and what is not. Experiment with different marketing concepts and use them to optimize the sales process. Employing a Brand Marketing is beneficial for the E-commerce rate but it will cost you some investment and funds.
You can even ask your friends and relatives for feedback and implement the changes on your website. This will give a real-time preview of your online store and will increase the conversion rate.
These are the most effective tips to improve the conversion rate on your e-commerce website and expand your business in spite of strong competition. Start with any of the optimization strategies and succeed online. Along with this, you can choose appropriate SEO packages that enable you to increase your conversion rate too.