Do you enjoy calling companies? Probably not. Nobody enjoys doing it. Nobody would have to take out time from the busy lives that they were engaged in just to call up the company and get them connected with the agents and the multiple complications of dialing in order to be assisted. Both time wastes in regard to both businesses and the clients. Though a business has to offer the customers the option to choose between e-mail, call, text, and other means of communication, one of these may turn out to be more efficient than others. We are talking about using bulk SMS as a preferred mode of communication for an e-commerce business.
This is effective e-commerce Bulk SMS Marketing where text messaging is ranked to be the #1 channel consumers need to use to engage with businesses in most of the regions surveyed. The investigation went down to find that more than eight out of ten (85%) consumers would want to respond to a message from businesses or engage in conversation.
There are thousands of ways of bringing in traffic except through PPC and the best among these is text messaging. Your customers and billions of others text. It is where your customers are, therefore it is where businesses must be too – bulk SMS.
Why use Bulk SMS Marketing for E-commerce?
Wide-range: Bulk SMS is prevalent and has extensive coverage. Most mobile users (92%) still send short messages even if they have alternative messaging apps.
Engaging: Texting is the most incredible open door for customer engagement. Bulk SMS has an open rate of 98%, with 90% opening within 3 minutes. This is much more than the email, which will only see an open rate of 30%. Texting is personal. It feels like chatting with a friend. The simplicity of texting is what makes it genuine and attractive.
Efficient: With texting, you get fewer calls for customer services. On average, we see a drop of 10-17% in phone calls. SMS responses are always shorter and it takes less time to write and send than that of an e-mail. A customer can respond with a speedy text whenever they want. You can respond back in real-time or a couple of minutes or hours later without requiring day-in-day-out support staff. You can start with a text conversation and move to a call only when it is needed. In contrast, texting provides real contact information. Customers are always reachable through their mobile phones.
Mobile-Friendly: According to statistics issued by Shopify in April ’17, 58% of the orders made through Shopify happen to be from mobile phones. At present, 60% of Google search traffic is mobile (2016).
Millennials Text: Bulk SMS is the perfect way to reach millennials who are constantly glued to their phones. The statistics speak for themselves. 91% of teens who own cell phones text actively, and 58% of teens consider texts the primary means they use to communicate. Adults are sending and receiving over 128 texts a day; according to one survey, Millennials prefer messaging via email when interacting with a business.
Creates Trust: A customer buying from a new source is always unsure. Doubt breeds questions and inaction. This is where our bulk SMS provider comes into the picture. Texting enables online-based businesses to conquer the virtual barrier with their user base. Customers feel heard and valued. The entirety of this will extend the trust required to close an exchange.
Bulk SMS messaging is the most preferred specialized method among consumers aged 18-44 years.
The following are the three types of bulk SMS with the customers via our versatile bulk SMS
- Bulk SMS to a large set of audience
- Personalized updates on the brand
- Two-way conversations with the customers
E-Commerce Use Cases and Benefits with our bulk SMS provider
With our reliable texting solutions, there are also the following added benefits to your e-commerce business.
- You get to improve on traffic value by sending an SMS with attached links.
- You reduce cart abandonment with reminders and follow-up SMS.
- You receive reviews and feedback from conducting surveys, and polls, and requesting feedback.
- You will be establishing a text marketing subscriber base using keyword campaigns.
- With it, money and time are saved on customer support as it is effective and efficient.
- Increase customer satisfaction by delivering them necessary updates, offers, etc.
- Customer conversation automation using a chatbot.
An analysis of 994 Shopify customers revealed that 35.5% of the customer messages came from shoppers who had not added anything to their cart and 15.5% from those who were stuck at checkout. That is more than half the messages came from customers who have not yet purchased, and this required a fast and easy method of communication. The “near misses” are an important source of lost revenue for any e-commerce business.
The overall benefits of using text messaging for your e-commerce business are further apparent with high customer fulfillment. More than half of the shoppers rate their SMS conversation experience a perfect 10.
Instructions to get started with our feature-rich bulk SMS provider
Choose your use cases: You don’t have to use an end-to-end range of texting from day one. The simplest place to start is conversion backing and customer support on your website.
Define your success metrics: Similar to any project, set goals, such as customer fulfillment growth, assist X number of customers in the customer journey and build a list of X customers.
Fix engagement channels and design its strategy: Texting is universal though it may be based on your audience’s base. Secondly, find out how your customers might consider talking to your brand via SMS.
Prepare your team for success: Choose a text messaging device that equips employees with the capabilities to reply at scale, addresses compliance issues, and keeps spammers, computerization, and rundown management at bay.
Conclusion:
Start small and grow. During the course of your path toward success, our SMS bulk supplier is always there for you. There are a ton of opportunities. One step at a time is better than sitting around for months designing an A-Z strategy and then failing.
We offer high-quality solutions that include promotional and transactional SMS, long code and shortcode SMS, and many more. We can customize our SMS solutions to help you achieve your organization’s aims and targets, whatever your business needs may be. For more information, contact our bulk SMS team.
