Municipal websites are frequently accessed by individuals for information, and any good website should be able to give the users exactly what they are looking for. Oftentimes, simply updating the CMS or following the latest design trends is just not enough to create a viable new website. You got to do more to help people get the information they are looking for.
The best municipal websites always put their users first. So, it’s recommended to ensure that your town’s new municipal website is dynamic, usable, and always up-to-date with the latest information.
Here we have rounded up a few tips to create a successful municipal website. So, read on.
1. Ensure Information is Available Readily
Inviting the citizens to participate in the development of the site when creating a website that is beneficial to the town’s citizens, is important. This does not mean that urban staff or municipal managers have no says on the website. Instead, this means that by collecting opinions from citizens in the right and suitable environments, you can create a website that truly reflects community culture.
Today, more and more citizens are hoping that government websites will be able to quickly provide the information they need when they need it. Citizen feedback ensures that you can provide information relevant to your audience, ensuring that more people trust your site and use it for valuable information.
2. Technical Training is Important
When the internal governance of the municipal website is carried out by internal officials, the website works the best. Initially, there might not be any town official who feels comfortable in the role of maintaining the website. When you start to learn any new technology, natural feelings are a bit uncomfortable, but through enough one-on-one training, the town official will soon realize that the renewal and management of their municipal websites are nowhere near fearful.
At the end of the day, the municipal website is an exterior representation of the city governance structure, so when a town needs to contact suppliers, community members or high school students to update their websites, this may tend to destroy the integrity of the government website. Having someone from the government to update content ensures that the information is trustworthy and up to date.
3. Have a Maintenance Plan
A brand new website with outdated information may be very beautiful, but it is useless. Make sure you can provide a plan for your website maintenance after you start on your new website. This program can simply list the functions that need to be performed on the website, assign someone this task, and agree to the frequency of the task.
4. Start Simple
It is easy to add as many features as possible to your municipal website right at the beginning. WordPress and other CMS platforms make it super easy to add anything to your website right from the start. Town officials too might be looking to creating a website with a lot of features.
But these technologies can change the working process of the organization and in some cases cause unsustainable management complexity of the town. For example, the sales representatives of the town may want to integrate online payment capabilities into the town’s site, but getting these payment lists from the website and processing them according to payment methods is an additional part of their day-to-day clerical work.
So, it’s important that when you build a municipal website, you start from the ground up. Make sure that the officials and management are comfortable with maintaining and updating the website.
The best municipal websites always follow these simple rules to create beautiful and successful sites that never fail to impress their users. If you are looking to create a successful municipal website, you should follow these tips and make your municipal website a success.