The human brain is pretty visual. The available mental bandwidth for visual elements is much more than it is for
spoken and written words. It doesn’t matter whether you hire a professional presentation design agency or use pitch deck templates your presentation should have harmoniously matched hues and colours that tell a much more satisfying and richer story that transcends the one-dimensionality of text. Let’s learn more about how you can make your PowerPoint presentation designs look good.
Toss out the irrelevancies. Always ask yourself how the given visual element contributes to the clarity of the
concept of the business vision you want to convey.
- A picture or even a small clip of a kitten romping in green sunlit meadows happily might showcase the success of your company but it will not be relevant to your presentation at all.
- This logic applies to all kinds of cityscapes, wide-angle view of industrial complexes and close-ups of machinery. Unless and until the machinery itself is the business idea you’re pursuing.
- Animations that precisely illustrate key marketing and industrial concepts are very suitable as long as they stay on the point and stop once they’re finished. Presenters often keep the animations playing for long because it looks good. This is a wrong approach to animations.
- Fancy transitions between slides that contribute to nothing are extremely irrelevant. If you have to, use quick fades and simple sliding transitions.
- Colour blindness is a common problem for a lot of people which is why you must always test your visual elements on as many volunteers as you possibly can to avoid alienating an important investor. For this matter, you must always keep an alternative presentation at hand that is full of textual elements as a backup for individuals with visual impairments.
Keep the above-mentioned elements in mind to think about your story strongly. Now comes the most widespread, easiest way of planning your presentation outline, using the three-act structure.
The three-act structure
The idea of the three-act structure used in presentations is to make sure your story is thought through thoroughly. The most widespread, easiest way to plan your presentation outline properly is to use the three-act structure. The idea of the Three Act Structure used in presentations is to tell a story. It’s been used for decades in cinema and theatre and it’s a very simple formula. You have only three acts to tell your story across and every act serves a purpose to push that story ahead.
The First Act
Here you establish the problem or the origin of your product/service. In a film, this would be the first scenes where you get to meet the main characters of the movie, i.e, the starting point of the film’s journey. In a PowerPoint presentation designs, the first act (the first few slides) is where you tell your audience about the problem at hand that you will solve and the current state of things for the subject you’re pursuing. This introduction is critical for your PowerPoint presentation because most spectators are very quick to judge a person based on the first few seconds of a speech. There has to be a truth about your value proposition, that pushes people to pay attention to what you’re saying. A lot of times, rookie presenters make the mistake of leaving all the great stuff for the end of the pitch thinking they’re building up to the best bit, but by doing so they get the audience bored. Always remember to start with something great like a good quote or some great facts to shake up your audience from the first minute.
The Second Act
The second act usually begins with a plot twist. Which is a sudden turn in the story that unfolds how the main events will look like. For a presentation, this means the development of your pitch. This usually builds up as you push along your slides to the point where you reach the climax of your presentation. This entire part is a golden opportunity for the presenter to explain how you’re doing, what you’re doing and how exactly you’re planning on doing it. Most importantly, it tells the audience why you’re the one who should be carrying out the task better than anyone else and what’s your vision. Holding on to your audience’s attention gets trickier especially for presentations that push the 30-minute mark. No one has ever complained about a to-the-point-brief presentation. It’s thus important to not stretch your second act for long.
The Third Act
This is the highest point of interest for your audience and you must try to get them immersed in your plot. This part should occur right at the end of your second act. This is called the climax of your presentation and it all depends on the purpose of your PowerPoint presentation designs. Here is where you can throw in ‘the ask’. This can range from revealing the newest product, the amount of money you’re raising and the release date of the project, amongst other things. If you have a compelling presentation at hand, the audience will be fully on your side. After the climax bit, the third act is the most important yet the shortest because it helps to summarise the main points as spoken about in the pitch and closes the whole story of your PowerPoint presentation designs.