Hiring an Expert for Product Photography in Los Angeles – Questions to Ask
Professional photography can help businesses showcase their products in the best light. An expert will plan the composition, use the right combination of camera equipment and lighting, and make sure your product is the highlight of the picture. However, it is important to hire the right photographer for the job, especially if you’re trying to break into a competitive market. Here’s a list of questions you can ask when you’re trying to hire a professional for product photography in Los Angeles:
Do you have experience with product photography?
Product photography is a different field compared to portrait, landscape, wedding, or animal photography. Experts need to take a unique approach to highlight an item’s interesting and relevant features. Product photography experts need to plan their shots carefully because the image must provide prospective customers with the information they need to make a purchase decision. For example, the photographer needs to highlight the item’s size, color, dimensions, and textures clearly. Experts from other fields with limited experience in this particular niche may struggle to take informative and descriptive images.
Do you have experience in my particular niche?
When you hire an expert for product photography in Los Angeles, make sure they have some experience in your industry. For example, if you’re an organic nut butter seller, make sure your photographer has experience with food photography and knows how to showcase condiments properly. Experienced professionals will know how to convey a specific message through their product photography, which can help increase sales significantly. You can browse through the studio’s portfolio to see if they have any images of products in your industry. Experienced professionals will deliver far better results and help you reach the right audience.
What kind of product photographs would you recommend?
There are many approaches to product photography. You can place the item against different kinds of backgrounds like white, black, or other such solid colours. You can add background elements that are relevant to the products and highlight their purpose. For example, if you’re selling coffee grounds, the photographer may add a cup of hot coffee or a machine in the background. Some products can benefit from lifestyle images involving models or outdoor shoots. For example, coffee grounds will be more appealing if you see a model enjoying a cup in the background. An expert in product photography in Los Angeles will look at your product, industry, and target audience before recommend the best styles of photography for your project.
What kind of equipment do you use?
The quality of the product images depends on three factors; the skill of the photographer, the lighting, and the camera equipment. If the photographer uses old and outdated equipment, the images won’t look good on modern websites or today’s sophisticated displays. Most photographers will list what kind of equipment they use on their website but it is a good idea to ask them what they intend to use on your project. That will give you a fair idea regarding the quality of images you can expect.
Can you handle production photography?
Many businesses sell hundreds, if not thousands of products. They need to upload high-quality images of these products to their website quickly. If that’s what you need, make sure the studio can handle production photography. This is the process of taking good images of a large inventory of products quickly. Experienced photographers can take pictures of over a hundred products every workweek through product photography. Make sure the expert can still deliver good-quality images, despite the size of the inventory. You can look for product photography in Los Angles that specializes in production projects to get the best results.
How many finalized images will I get?
Marketing experts recommend uploading 3-5 images to a product page to give your customers as much information as possible. Just one or two images will be insufficient and most customers will turn towards competitors to find a better product. Once the studio provides a quote, ask them how many images you will receive at the end of the project. You can then add up all of the costs involved, include shipping and storage, before dividing the sum by the number of finalized images you receive. That gives a clear idea of how much you need to pay for every finalized image.
Can you convey the right brand message?
All product photographs should have a strong brand presence. That quality will help you stand out and establish a unique identity in a competitive market. Look at the photographer’s portfolio to see whether manage to inject a brand’s message and vibe into their images. If they don’t succeed, you may need to find someone else for product photography in Los Angeles. Establishing a strong brand identity is essential and can benefit in the long term. If you’re going to invest in professional-quality images, it is a good idea to get the right kind of photographs for your company.
When and how will you deliver the finished images?
Get a clear timeline from your photographer, especially if you have a large inventory of products. That will help you plan other aspects related to uploading the images to a website. For example, you may need to create fresh product pages for all of the images the photographer will provide. That requires time and effort, especially if you need to write descriptions for every product. If you have a clear timeline, it is easier to start working on related matters. Ask the studio about their delivery process. Most will upload the images to a private cloud server and give you access to it. Download the images and store them in your personal cloud or hard drive to ensure you don’t lose track of them.
When you have chosen the right expert for the job, discuss what you expect from product photography in Los Angeles. Do you want to create a strong brand image? Do you want to gain traction on popular eCommerce platforms like Amazon? Will you be using the images on social media networks like Facebook or Instagram? Discuss all of these points with the photography during consultation.