When you’re a small business, funding and investments focus on the initial growth of the brand. Being on a low budget, the marketing strategies focus on making the consumer audience aware of your brand’s vision and products. Hiring a brand marketing and advertising agency would be a good bet but it would obviously cost you some investment and money. Therefore, hiring a brand marketing and advertising agency after generating some economic capital would be best for long-term solutions. Here we have some free and fast brand marketing ideas for small businesses.
Table of Content:
- Google My Business Account
- Posting and engaging on Social Media
- Tag People and brands, and use hashtags.
- Some Urban Marketing Plans
- Contest Marketing
- Research and implement the local SEO.
- Email Marketing
- Content Marketing
Google My Business Account
Start off with the free service of Google and create a My Business Account. This would help any and every potential consumer to surf through your website, know more about your brand, and would help your business to show up on Google Maps. This is a free listing that would help increase the marketing aspect of your brand. It is one of the many brand marketing ideas for small businesses. Further, you need to optimize your business profile and gain verified ownership of your brand that would help your profile to be displayed at the top of results and so on.
Posting and engaging on Social Media
Social media platforms are really effective when it comes to building your brand only. They’re free and fast, and making business accounts helps you gain certain insights and other business knowledge. Create business accounts on Facebook, Instagram, Linked In, Twitter, YouTube, and more.
On Instagram; creating a business account would help you gain statistical insights that give you an idea about the demographics of the audience. Getting an idea to analyze your successful ups and downs, to build strategies further. You could also post sponsored ads on Instagram to generate an audience who would interact well and generate traffic from potential followers. Posting engaging content on social media platforms would help you create content that would increase traffic on the website as well. It’s an easy and efficient way to get free marketing. Even Facebook Business allows you to view your competitors and follow other accounts via pages to watch feature.
Pinterest could be used to your advantage, use this pin-sharing site to create traffic. Pin your links, images, services on images on Pinterest and link them to your web pages for traffic.
Tag People and brands, and use hashtags.
Reposting user-generated content would attract more followers, it’s a win-win for both the brand and the user. Tagging and reposting will generate new content, that would potentially attain even more clients. Incorporating hashtags into your social media posts– on Instagram, LinkedIn, Twitter, Facebook, and such. Using trending hashtags can reinforce your brand identity. Location-based, campaign-based, trending hashtags, custom hashtags, and more would generate traffic.
Some Urban Marketing Plans
Step outdoors for some new ways of offline marketing, let your imagination and creativity flow.
- Mural or street art- Commissioning murals and street art would bring eyes to your art at a prominent side of town that would help you generate an organic audience.
- Surround yourself- Let your imagination flow and use your surroundings that catch people’s eye and generates traffic, with simple marketing tricks.
- Local Sponsorships- Urban living comes into play and is a helpful factor when it comes to your marketing aspect. Sponsor and capitalize on opportunities in your town, and these would definitely catch attention from the people.
Launching campaigns with contests would generate a lot of traffic, as who doesn’t love winning something or the other?
Reposting this user-generated content would also bring organic reach, which would be a win-win for both the brand and the consumer. This contest marketing could include a number of contests which could be video, vote, and caption. A number of contests like this would definitely generate traffic.
Research and implement the local SEO.
Use Google’s algorithm to design and implement some of the most quality SEO, that is relevant for content for any and every search query. Researching effectively would help as local SEO is free, so you have to implement it accordingly. Good SEO research would take your business to good milestones. Add your location-based keywords, to your website title, headings and content as well.
Email Marketing is still relevant to generate organic traffic. Since the consumers are still reluctant about giving out their email, but when they do, they’re interested in your brand offers. Use this opportunity well, create an opt-in option on your website or blog. Entice your customers with coupons, offers, deals, that make them feel exclusive being a part of the newsletter. Add a number of images and videos, to make it more engaging. Email Marketing would help you take a direct review of your brand.
Curate and write for your audience, that would make you more relatable. After you get to know your customers, curating content that would appeal to and engage with them would be helpful in getting your customer psyched. Getting your text, words through a visual medium would be good and engaging as people like to have a visual element. Adding a number of infographics, guides, templates, and other visual assets serve as website fundamentals.
You can have the graphs and charts, added in a more funky, quirky way.
In conclusion, there are many brand marketing ideas for small businesses, but you need to arrange and analyze them in a way that these ideas and strategies don’t backfire on your company. These are very easy and fast tricks for marketing at the initial stages, after this, you could research and hire a branding and marketing agency that would take your company and brand’s marketing on a long-term basis.
Priya Jain is a digital marketing strategist. She specializes in building brands online through digital ad campaigns on search engines and social media platforms. Besides, she loves to share her expertise by writing blogs in her domain.