Infrastructure defines how a business operates under any and all circumstances. Not only is it crucial but it’s also one of the most difficult aspects of starting a business. One can have an idea, the whole team to do it with, a physical premise as well. But without a substantial infrastructure in place to direct all these elements towards the goal and provide them with the means to the specified end, your chances are close to none.
Your company’s infrastructure is not something you invest time and money in once. Rather, it evolves with the dynamic growth and development of your business. Meaning, you’ll have to keep trying to improve how your company works. This prompts the question:
What Does an Infrastructure Comprise?
From the important hardware and software, everything is part of your infrastructure. As you can see, when we call it the backbone, we’re referring to all the functions the spinal cord performs. Your infrastructure will give the tools and the way for the employee to direct their efforts.
Seeing as how digital marketing is a trendy business idea, let’s take a look at what a digital marketing agency’s infrastructure comprises:
Powerful Machines and Reliable Networks
After the premise is set up and teams are ready, you need high-tech computers that promise speed and functionality. In addition to this, you’ll also need to keep in mind the type of work you’ll need your employees to do. Make sure that you opt for reliable companies offering audio video solutions in Abu Dhabi if you’re offering creative multimedia content as a service.
In order to allow employees to share data and communicate with each other and your potential clients, you’ll need reliable networks.
Having a normal internet connection is not going to cut it. Needless to say, you’ll be one of the many businesses reporting weeks’ worth of time lost annually due to either slow machines or internet connections.
Go for reputable workstations for your machines and fiber optic connections for your networking needs. You want seamless data streaming, downloading and uploading. Therefore, make sure that your ISP knows your requirements and offers something accordingly.
Storage and Software
Your data will need sufficient and reliable storage that is always accessible. This is where people get conflicted between options of local and online storages. To save you the trouble, go for online storages and if you can spare, have local hard drives regularly updated. However, for the latter, you’ll have to spare an extra budget. Moreover, you’ll also have to make sure your local hard drives are always online on your server in order to be accessible. As you can imagine, that will result in more costs even though it offers additional backup.
Once you have proper storage options, you can decide on the application and management software you’ll need. While application software will be necessary to carry out simple and complex tasks for employees, such as MS Office tools, management software will be essential to keep records and organize tasks. Needless to say, both of them are vital in ensuring the integrity of your company’s operations.
The most essential part of any business infrastructure is, as many might agree, security. Nowadays though, you have to worry about more than just your physical security. Since we are all operating online through websites, online APIs and integrated modules, as well as communication software, we can’t guarantee our safety. More importantly, you can’t guarantee the safety of all the hard work that is stored on your drives, communication histories or in the form of developed content.
This is why you need digital and physical security measures in place. For physical security, go for HIKVision distributors in the UAE that can also provide you with HID readers for additional restrictions on access. And when it comes to digital security, it’s important to have reliable antivirus, antimalware, antispyware, HTTPS, SSL Certificates, etc. While these might seem like an added expense, losing years’ worth of work is certainly a more devastating loss that this can prevent.
All of these aspects of any company’s infrastructure will always be growing dynamically with the organization’s development. That is why it’s not essential to spend your money on things you don’t need in the initial stages. Timing upgrades is key to ensuring you accrue the lowest costs.