Since human beings are visual creatures, it is no surprise that we are first drawn to the visual presentation before anything else. So the packaging of any product becomes incredibly important for its selling point.
The packaging of a product can also be defined as its primary communication for the consumers. It is a method of communicating or hinting at what you are buying. The packaging artwork can include various sections. It can include graphics and logos with texts based information and labelling. The artwork can also include visionary and innovative creativity along with essential features like barcodes.
Over the past years, packaging artwork has evolved. Brands have been getting more and more innovative with their packaging artwork to attract potential buyers and keep loyal consumers interested. Many kinds of research state that the majority of buying decisions are made based on what people see on the shelf. So the packaging artwork is really a detrimental factor in drawing consumers to a product.
Importance Of Managing Packaging Artwork
The importance of packaging artwork leads to the question of management. Such an important process in the development of production deserves an equally important process of management. Packaging management should be done tightly. Every aspect of packaging should have an efficient management process, whether it is for editing or approval.
5 Myths Of Managing Packaging Artwork
Managing packaging artwork can be a complex and multi-layered task sometimes and like most complexities, this too has its fair share of myths attached to it. Let us further analyze these myths and how to debunk them in this article.
Change Of existing Development Process Is Not Possible
Companies have relied on manual processes for managing artwork for ages. The tools of emails or spreadsheets have been used to manage this artwork. They have been considered as common and more widely used tools of management.
However, these commonly used tools can be quite confusing to manage every single process of the development of packaging artwork. For example, keeping track of every edit, change, comment and likes. This can be tedious and affect the efficiency of the overall development. With a more centralized packaging artwork management software the development can be more automated and streamlined. Softwares can allow businesses to make the process more efficient.
A Collaborative Effort Is Not Possible
A business is made of collaborative departments, so it would make perfect sense for the developmental process to also be a collaborative effort. Proper communication with vendors, departments and colleagues is key to a good end result. Relying only on emails can be quite inefficient since many emails are overlooked which causes a delay in the process.
The correct and real-time collaborative effort can be achieved with an automated system. This is ideal for the collaboration of internal and external tracks which is profitable for the company in the long run.
Repeated Effort Is Needed
Redundant changes, alterations and entries normally plague the developmental process of artwork management. These different versions can be quite difficult to keep track of. Missing out on certain aspects is highly probable.
The only way to achieve efficiency is through the replacement of older tools with new, automated ones that only benefit the company. The newer systems can bring much-needed visibility and tracking of changes and different versions. This can also help get the process right at the first go.
Translations Are Too Clogging
Translations can often be considered overwhelming. Their management can also be considered tedious and confusing at times. Companies often hire professional translators with their translations or critical phrases. This can be quite time-consuming.
Translations can often be quite a complex challenge to manage but with the correct artwork management system, all of it can be brought under one centralized location.
These systems offer translation libraries that come with approval management, version control etc. The efficiency of the process is highly increased with such features.
It Is Extremely Time Consuming To Search For Content
Having a different packaging variation per day is very common for many products. This can be a pretty complex process. Every time a version is updated, it becomes even harder to keep track of the final update.
This creates a pile-up of updates that lead to a challenge in management, making the process more difficult. This can be avoided with a centralized library available with automated systems. They have packaging related files and information that can be accessed by vendors. This approach allows all the old and new versions to be one place that makes the process much more efficient and convenient.
With the right artwork management system, the company can benefit immensely. It can increase efficiency and ease while also decreasing the cost of production and development and bringing in higher profit for the company.